Maximizing Sales During Prime Day II and Black Friday: Navigating Amazon's Latest Attribute Changes on Seller Central
As of Tuesday, 10/17 - Amazon is introducing changes to product attributes, and this has left sellers concerned, especially as we approach critical shopping events like Prime Day II and Black Friday Cyber Monday. Here's what's happening:
Attribute Changes: Amazon is tweaking both optional and required product attributes in the coming weeks.
Changes in Requirement: Some attributes that used to be optional will become required, and vice versa. Some attributes may even be removed.
Impact on New Listings: Amazon won't add new or unedited listings to its catalog unless sellers provide all the required attributes.
Sellers are frustrated because the timing of these changes, just before the holiday season, is causing concerns. They're worried about glitches and difficulties in adding product variations. Some sellers are also concerned about the accuracy of the attributes, especially for products like used books.
The takeaway for sellers is that it's critical to have as much done for product listings before Prime Day II, Black Friday Cyber Monday, and other busy shopping events. Using product templates and ensuring that your product information is up-to-date can save time and headaches.
Remember, while these changes may seem challenging, they're part of Amazon's ongoing efforts to improve the platform, even if they cause some temporary disruptions.
If you have questions or need help navigating these changes, don't hesitate to reach out for assistance.
